Our Method: the Maps-first GBP optimization system.
We don’t “do SEO tasks.” We rebuild the signals that drive Google Maps ranking—starting inside your Google Business Profile. This method is designed for competitive markets where visibility must convert.
Three phases. One goal: Map Pack visibility that converts.
Our process is structured to remove uncertainty: we diagnose, rebuild, then reinforce. Each phase targets Google’s Maps ranking factors—relevance, distance signals, and prominence—while improving conversion actions (calls, direction requests, inquiries).
This is especially effective for local SEO for law firms and high-value services, where one additional qualified call matters.
- Clarity on what’s holding rankings back
- Structured changes that strengthen Maps signals
- Measured progress tied to real outcomes
- A repeatable maintenance system (not guesswork)
The deliverable is a performance system—not a checklist.
Phase-by-phase execution.
Diagnose (Audit)
We identify ranking constraints and conversion leaks: categories, services, attributes, local relevance, media structure, review patterns, and competitor positioning.
- Baseline visibility + priority gaps
- Competitive Map Pack scan
- Roadmap of highest-leverage fixes
Rebuild (Optimization)
We rebuild profile architecture to match how buyers search—then strengthen trust and relevance signals that influence Maps placement.
- Category + service architecture
- Conversion-aligned profile structure
- Authority consistency support
Reinforce (Momentum)
We establish ongoing momentum signals: review velocity, response optimization, and engagement support to defend and expand visibility.
- Review velocity system
- Response optimization for relevance
- Measured actions that sustain ranks
We focus on what actually moves the Map Pack: profile structure, trust validation, and momentum signals. Not blog volume. Not generic “traffic.”
Maps-first optimization.
- Google Business Profile optimization built for Maps visibility
- Profile architecture aligned to high-intent searches
- Authority and trust consistency support
- Review momentum strategy + responses
- Measured outcomes: calls, direction requests, inquiries
Distractions and vanity metrics.
- Generic “SEO packages” with unclear deliverables
- Blogging as a substitute for Maps authority
- Impressions and traffic without conversion intent
- Competing against your direct competitors (territory policy)
Start with a free GBP audit.
Get a clear roadmap of what to fix first to improve Google Maps ranking—without pressure.