Results that reflect real local demand.

We track what matters: Google Maps ranking, profile actions, calls, direction requests, and qualified inquiries. This page explains what “results” actually mean in a Maps-first optimization system.

Measurement

We measure outcomes—not vanity metrics.

Traditional SEO reports celebrate impressions and generic traffic. In local markets, buyers choose from the Map Pack. So we focus on measurable actions that correlate to revenue—especially for local SEO for law firms and high-value services.

Rankings matter, but only if they produce high-intent actions. That’s why our reporting is structured around conversion behavior.

Primary KPIs

Google Maps ranking for primary service keywords
Calls and messages from Google Business Profile
Direction requests (high-intent signal)
Discovery vs direct searches (demand capture)
Review velocity and response coverage

If it doesn’t increase qualified actions, it’s not a KPI.

What results look like

Signals that indicate growth in Maps visibility.

Ranking Movement

Upward

Improved placement for core keywords in the service area.

Qualified Actions

Calls, direction requests, and inquiry volume increase.

Conversion Quality

Better

Higher-intent prospects and stronger case/client fit.

“We stopped chasing leads. Qualified inquiries increased, and the calls felt higher intent.”

Managing Partner (Anonymized)

Optional

Add a screenshot/graphic later (Map Pack placement, GBP Insights trend line, or review velocity chart). Keeping this placeholder is fine until you have assets.

Anonymized case study

Competitive local market (law firm example).

The challenge

A well-established firm was ranking outside the Map Pack for its highest-value keywords and seeing inconsistent inquiry quality, despite spending on generic SEO.

What we changed

Rebuilt category + service architecture for high-intent searches
Strengthened trust signals through consistency and review momentum
Optimized on-profile conversion structure and engagement triggers

What improved (examples)

More consistent visibility for primary keywords
Increased calls and direction requests
Higher intent inquiries and better lead quality

Results vary by market and competition. The goal is predictable momentum—built on Maps ranking signals that compound.

Next step

Get a free GBP audit + priority roadmap.

We’ll identify what’s holding your profile back and outline the highest-leverage fixes to improve Google Maps ranking.

Get Your Free GBP Audit